“Dylan Blue” is the new fragrance for men by Versace, and the storied Italian brand just unveiled a new short film shot by none other than Bruce Weber. Starring Versace’s new muse Gigi Hadid, the video also stars Trevor Signorino, Alan Jouban, and a range of fighters including Nic Thompson, Adam con Rothfelder and more. The sultry black and white video shows off the typical Versace aesthetic — think, brawny and manly. “I love how Dylan Blue captures such an evocative world of Versace masculinity. I have always believed men should be strong, passionate, proud, expressive, unafraid,” Donatella Versace told WWD. “I love that in today’s world, men feel able to reveal their true natures, to share their passions and their beliefs. It’s there in the fragrance, which is strong, fresh, seductive. It is there in the bottle design, which is powerful, distinctive. It is there in the beautiful, individual young men who feature in the campaign. It is there in the martial arts fighters who appear, and who prove their strength every day.” Check out the video above and pick up the fragrance at select retailers now.