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Gucci Mane is getting in on the merch game. After linking up with Justin Bieber, Major Lazer and MØ to remix “Cold Water,” Guwop has unveiled his latest piece of memorabilia: Gucci’s very own dad hat. Available in either black or white, the unstructured cap features colorful ice cream embroidery across the front as a nod to the rapper’s iconic face tattoo while “LA FLARE” decorates the back of the design in red.
Gucci’s caps drop September 23 and can be pre-ordered online now for $25 USD each.