Alyx Introduces a Surreal 360-Degree Fashion Video for Its 2016 Fall/Winter Collection

Using Time Square as a backdrop for passersby to gawk and wonder.

Fashion
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More and more creatives are utilizing nontraditional forms of media to convey the concept of their art. For New York fashion label Alyx, designer Matthew Williams wanted to produce a surreal video using 360-degree filming techniques via GoPro cameras to showcase his 2016 fall/winter designs. Times Square was used as a backdrop to highlight the punk-inspired mood of the shoot — the iconic location’s brilliant flashing lights coupled with the avant-garde designs of the clothes really brought the brand’s eye-catching aesthetic. The designer says, “Obviously, I do want everybody to see the clothes, but it is definitely more about the experience and being at that location. I want people to watch the video a few times, each time you see something new or you follow a different girl.”

Additionally, Matthew Williams wanted the video to be immersive — viewers can either click and drag on the computer or move around their phones and tablets to fully see what’s going on in all directions. Give it a try with the vid above and let us know your thoughts.

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