adidas Sales in North America up 32-Percent in the Last Quarter

Fuelled by the NMD and Yeezy Boost lines.

Footwear
8,042 Hypes 0 Comments

It may have been somewhat of a surprise to learn that Skechers overtook adidas in the American market share last year, to become the second-largest athletic footwear brand in the country. 2016 however, has been a completely different story, with the Three Stripes making a big push to regain its silver crown by posting a stellar 32% increase in second quarter sales, making it the fastest growing sportswear brand in the U.S. The company isn’t doing too bad in other parts of the world either, with sales up 29% and 30% in Western Europe and China respectively. adidas executives also noted that both the NMD and Yeezy Boost lines were its most in-demand sneakers. Adding to the good news is that Reebok experienced a respectable 7% increase in sales as well. All is well in Herzogenaurach.

Read Full Article
More

What to Read Next

2 Chainz & Drake Share "Big Amount," First Collab Since "No Lie"
Music 

2 Chainz & Drake Share "Big Amount," First Collab Since "No Lie"

Stream Tity Boi’s new mixtape ‘Daniel Son; Necklace Don’ here.

Great Dane Links up With Sophia Black for "Tryna Reach Out"
Music 

Great Dane Links up With Sophia Black for "Tryna Reach Out"

Another slick single from his ‘Lost & Loved’ EP.

E-40 & Kamaiyah Trade Bars on "Petty"
Music 

E-40 & Kamaiyah Trade Bars on "Petty"

Lifted from E-40’s forthcoming double album, ‘The D-Boy Diary: Book 1 & 2.’


A$AP Rocky & Swizz Beats Ride BMXs Through The Bronx
Music 

A$AP Rocky & Swizz Beats Ride BMXs Through The Bronx

Spotlighting the city’s vibrant art scene and culture.

Gwyneth Paltrow Signs Onto Apple's TV Show 'Planet of the Apps'
Entertainment

Gwyneth Paltrow Signs Onto Apple's TV Show 'Planet of the Apps'

A show that is like ‘The Voice,’ for apps.

Drake: "F*ck Hot 97"
Music 

Drake: "F*ck Hot 97"

Aimed at Ebro Darden for trying to start a Eminem-Drizzy beef.

More ▾