Wrangler and nonnative Collaborate on a Special Denim Collection

To tie in with the Japanese brand’s American Western theme for 2016 spring/summer.

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It’s no secret that American vintage is a huge influence amongst a plethora of Japanese menswear brands. nonnative, whose 2016 spring/summer collection is entitled “Ground Control,” is actually inspired by the by the state of Texas — the label took cues from the cities of Dallas, Austin, Fort Worth and Houston to solidify the crux of the range. Furthermore on building the look and feel of the capsule, the brand also collaborated with Wrangler, a historic American denimwear brand for a collection that consists of jeans, a shirt and jacket. As you can tell, these traditional Western garments are slightly updated from the classic ”cowboy” or “rancher” garb — we see a zip fastening on the jacket and angular pockets on the shirt. Still, the pieces posses that old Western feel, perfect for denim aficionados and fans of anything that resembles American vintage.

The collection will range from 21,000 yen (approx. $198 USD) to 35,000 yen (approx. $329 USD) and will be available at BEAUTY & YOUTH UNITED ARROWS.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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