Meet 80-Year-Old Japanese Toymaker Masaaki Hiroi

A true shokunin keeping traditional craftsmanship alive.

Art
8.1K 0 Comments
Save

These days, it’s rare to find artisans who have not only mastered their craft through generations, but truly love what they do. At 80 years old, Masaaki Hiroi is one of those gems — a fourth-generation wooden toymaker notable for his Japanese Edo spinning tops. “I want to make people who buy my toys laugh,” says Hiroi, who learned his trade from his father. In the AJ+ video above, we see him skillfully handcrafting wooden toys in his workshop, which he designs to be enjoyed by both young and old people. His pieces involve everything from simple spinning tops to intricate kinetic pieces depicting dolls eating noodles or putting on a mask. The octogenarian wishes he could live until “he’s 200 years old” so he can keep making toys and continue tradition. Watch the full interview with Hiroi and see more of his creations here.

Read Full Article
Text By
Share this article

What to Read Next

27-Year-Old Julie Kegels Wins the 2026 LVMH Prize Grand Award
Fashion

27-Year-Old Julie Kegels Wins the 2026 LVMH Prize Grand Award

The Belgian designer earns a year of LVMH mentorship, while LII founder Zane Li and Yoshita 1967 founder Anil Padia were honored with the Karl Lagerfeld and Savoir-Faire awards.

How This 88-Year-Old Whisky Inspired Daniel Arsham’s Immersive Seoul Installation
Art

How This 88-Year-Old Whisky Inspired Daniel Arsham’s Immersive Seoul Installation

After debuting The 1931 Collection with The Balvenie, the “fictional archeologist” and Malt Master Kelsey McKechnie break down what it takes to capture the taste of time.

This 160-Year-Old Kyoto Confectionery House Makes Eevee and Sinistcha Out of Traditional Japan Wagashi
Food & Beverage

This 160-Year-Old Kyoto Confectionery House Makes Eevee and Sinistcha Out of Traditional Japan Wagashi

Shichijo Kanshundo adds the two characters to its lineup for ‘Pokémon’s’ 30th anniversary.


Ducati Celebrates Its 100-Year-Old Birthday With Superleggera V4 Centenario
Automotive

Ducati Celebrates Its 100-Year-Old Birthday With Superleggera V4 Centenario

The first ever road-legal superbike with a carbon-ceramic braking system.

The First Official ‘Game of Thrones’ Season 7 Teaser Is Here
Entertainment

The First Official ‘Game of Thrones’ Season 7 Teaser Is Here

The production has begun.

DJ Khaled Drops 'Major Key' Tracklist, Shares "Holy Key" featuring Kendrick Lamar & Big Sean
Music

DJ Khaled Drops 'Major Key' Tracklist, Shares "Holy Key" featuring Kendrick Lamar & Big Sean

The album features Kendrick, Jay Z, Drake, Future, Nas and many more.

Sonic Is Making a Comeback in 2017 With 'Project Sonic'
Tech & Gadgets

Sonic Is Making a Comeback in 2017 With 'Project Sonic'

With an appearance from classic Sonic the Hedgehog.

Chloe and Halle Cover Desiigner's "Tiimmy Turner"
Music

Chloe and Halle Cover Desiigner's "Tiimmy Turner"

The sisterly duo sings the chorus in an impressive two-part harmony.

The Creamy ASICS Gel-Kayano "Moon Crater"
Footwear

The Creamy ASICS Gel-Kayano "Moon Crater"

A gradient of off-white with a hint of minty teal.

Snapchat Discover Channel "Brother" Has Lil Yachty Painting a Lil Boat
Music

Snapchat Discover Channel "Brother" Has Lil Yachty Painting a Lil Boat

That’s not all he does.


BMW's M5 Pure Metal Silver Edition Has 600 Horsepower and a Special Silver Paint
Automotive

BMW's M5 Pure Metal Silver Edition Has 600 Horsepower and a Special Silver Paint

Hard in the paint.

Stream Gucci Mane's Atlanta Homecoming Show
Music

Stream Gucci Mane's Atlanta Homecoming Show

Guwop’s home.

These Original Margiela German Army Trainers Are a Piece of Fashion History
Footwear

These Original Margiela German Army Trainers Are a Piece of Fashion History

Each pair is one of a kind.

8 Key Accessories From Your Favourite Brands That You Might Have Missed
Fashion

8 Key Accessories From Your Favourite Brands That You Might Have Missed

When you’re looking to elevate a look with a simple touch.

Debuting Enfants Riches Déprimés' 2016 Fall Lookbook
Fashion

Debuting Enfants Riches Déprimés' 2016 Fall Lookbook

This is what Hollywood must feel like for some.

Abra & RichPoSlim Share New "Make You Mine" Video
Music

Abra & RichPoSlim Share New "Make You Mine" Video

Awful Records’ finest.

More ▾