Snapchat Is Introducing Its Latest, More Eye-Catching Discover Layout

A fresh new look.

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With recent reports showing that more people use Snapchat than Twitter on a daily basis, it’s wise for the company to make some serious moves. The social media platform recently acquired the 3D face-scanning app Seene and is now giving its Discover page a new facelift. Rather than just seeing brand icons of your popular news sites, you will now encounter robust images of headline previews. It’s akin to Pinterest’s grid style interface and is also scrollable. Of course, the strategy is monetary-driven as the company splits ad revenue from inside Discover channels with their publishers. The eye-catching images should improve clicks and keep users entertained and engaged.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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