A Closer Look at the Most Experimental Retail Concept in the World

In the heart of Bangkok lies Siam Discovery, the world’s first experimental and all-encompassing retail experience, which revolutionizes the way consumers interact with the environment during their adventures within. Not only does it boast a breathtaking design aesthetic courtesy of nendo, the number of boutiques and exclusive products is impressive to say the least.

In our last episode of HBTV, we followed Tim Wong of QUEST Terrarium as he indulged in an exclusive “Explorer Day” before the grand opening of the hybrid space. Now, we catch scenes of the grand opening where the whole world was invited to play and interact with the newly-opened, expansive area.

For the official launch, the masterminds behind the 40,000 square-meter space opened up all eight floors, filling them with activities such as printing areas where people could customize and personalize pieces using tools such as textile printers, 3D model printers and embroidery machines. Furthermore, Social Discovery was unveiled, which is an installation that allows shoppers to share their Instagram accounts on a plasma-filled wall, transporting one’s digital social media life back into the physical sphere.

We also got a chance to see how consumers engage with the different retail installations like the Interactive Creative Lab, where guests were invited to choose items that piqued their curiosity and place it on an interactive shelf, that would then create a video story based on the item. Finally, a party zone with live music on the fourth floor Play Lab and high-tech gadget demonstrations, as well as an exhibition on the second floor, rounded out a memorable evening for not only the Thai retail industry, but the retail industry in general.

Check out the recap above and make sure to head over to the space if you find yourself in Bangkok.

Siam Discovery
Rama I Rd
Pathum Wan
Bangkok 10330
Thailand