Ann Demeulemeester Samples the Color Red for 2017 Spring/Summer

A departure from the norm, but only in terms of color.

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Changing what we’ve come to expect from Ann Demeulemeester ever so slightly, Director Sebastien Meunier focused heavily on navy hues with splashes of blood red for 2017 spring/summer. The shift in color choice did not mean a heavy change to the cuts and silhouettes though — the draped, asymmetric patterns that the Ann brand has come to represent are very much still there. Tailored, military-inspired outerwear walked the runway alongside knitwear with hand-stitched detailing and sheer tops. The message, “I Am Red With Love” was interspersed throughout the collection and was underscored by daring red accents in the footwear and jewelry. Take a look at the full Ann Demeulemeester 2017 spring/summer collection in the gallery.

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Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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