See How Nike Vision Is Redefining Performance Eyewear
Your eyes have evolved, so should your sunglasses.
With the tagline, “Your eyes have evolved,” Nike Vision aims to redefine performance eyewear through its latest collection of sunglasses, as seen here. In the above video we get a look at the process behind the Swoosh’s latest innovations with words from its team of designers. Throwing away all preconceived notions of traditional sunglasses, Nike Vision regrouped with a clean slate over two years ago, starting with what they know best: the athlete. The result has been a lightweight, ergonomic one-piece frame and lens combo with aerodynamic angles that drastically reduce wind resistance. To see how Nike got to that point, watch the video above.
