Forbes has released its annual list of the world’s most valuable brands, and from the looks of it, the Swoosh is still miles ahead of its next biggest competitor, adidas, despite the banner year that the latter has had recently. Coming in at a brand value of $27.5 billion USD,
This discrepancy between adidas’s recent efforts and its financial performance only underlines the importance of appealing to the mass market, which largely are ignorant of the latest, most hyped sneakers such as adidas’s publicity-making Yeezy line and the NMD and Ultra Boost silhouettes. And while Yeezy Boost sneakers are consistently reselling for several times the price of an Air Jordan, the aftermarket does very little to benefit the brands themselves. However, Nike, which is still very much dependent on rehashing archival silhouettes, would do well to innovate in the near future to extinguish any threat posed by adidas’s premier lifestyle and performance sneakers in the NMD and Ultra Boost. Check out the full list online at Forbes.