hype cog

adidas Sold Over 400,000 Pairs of NMDs on Its “Launch” Day

March 17 was a huge day for the Three Stripes.

The adidas NMD may have made its debut back in December of last year, but the biggest day for the silhouette? That came just a couple of months ago as the silhouette got a more widespread rollout on March 17 following camouflage Primeknit releases in grey and yellow — both of which flew off shelves and disappeared almost instantly.

So just how big of a day was March 17? As detailed by adidas CEO Herbert Hainer in the brand’s quarterly earnings report, the Three Stripes sold over 400,000 pairs of the sleek low-tops on that day alone. Spearheaded by the coveted Primeknit-constructed “Monochrome” pack, that day’s drops included a number of additional mesh and “Knit Circa” executions, all of which combined to give the German sportswear giant one of its biggest sales days in recent memory — Taiwanese sneakerheads even rioted for the release. By comparison, Jordan Brand’s “72-10″ edition of the Air Jordan 11 sold over a million pairs last December, 383,094 of which were in adult sizes — and that’s over the course of an entire month during the insane holiday shopping season.

Needless to say, the NMDs are killing it right now — and you can expect a whole lot more of them in the months to come, including the upcoming XR1.

Read Full Article

What to Read Next

Watch Vans's Italian Team Shred Abandoned Buildings in "Dusty Lines"
The Yeezy Boost 350 Gets the LEGO Treatment
Kobe Bryant Signs Basketball Movie Deal With 'Sports Illustrated'
RONE Footwear Introduces Two New Nods to the '80s & '90s
Tory Lanez Comes Alive in London
Drake's 'VIEWS' Is Already Platinum, Plus News on Its Physical and Streaming Release Dates
Load More
HYPES is a real time popularity metric informing readers of what is trending