Introducing YEEZYBEAST, Our Most Ambitious Expansion Yet

Welcome to the Internet’s foremost outlet of Kanye-specific news.

By
Entertainment
34,716 Hypes 0 Comments

Kanye West. A mover, a shaker, and the very definition of visionary, this lynchpin of our culture has empowered and thoroughly transformed every realm he has deigned worthy of his attention. In the process, Kanye’s far-sighted creative ventures – in the form of his genre-defining music and Yeezy fashion and sneaker line for adidas Originals — have upended staid norms in the music, fashion and footwear industries, utterly redefining what it means to be a hypebeast today. To celebrate the latest milestone in Kanye’s illustrious career — where The Life of Pablo was streamed a whopping 250 million times in 10 days — we at HYPEBEAST have decided that the time is ripe to launch a new editorial vertical dedicated to the man, the myth, the legend.

We are proud to introduce YEEZYBEAST, a standalone online platform where an independent and fully dedicated editorial staff will be tracking Kanye’s history-making moves around the clock. As a testament to Kanye’s staying power for many years to come, we will be providing extensive and exclusive coverage of every piece of news pertaining to Yeezus himself, whether it be a new incomprehensible tweet, another visit to IKEA to pick up a SVARTSJÖN toilet roll holder, or even bad fan renders of an impossible Yeezy Boost 750 colorway. You wanted it, you got it. Don’t wait a moment longer and head over to your new browser homepage now at YEEZYBEAST.

Read Full Article
Photographer
Jonathan Leibson/Getty Images

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

990 Users Online

What to Read Next

Mark Zuckerberg x H&M Is All About the Basics
Fashion

Mark Zuckerberg x H&M Is All About the Basics

The aspiring entrepreneur starter pack.

MR.GENTLEMAN 2016 Fall/Winter Collection
Fashion

MR.GENTLEMAN 2016 Fall/Winter Collection

Big-O and Yuichi Yoshii are back in full force.

Stream Big Sean & Jhené Aiko's New Project, ‘TWENTY88′
Music 

Stream Big Sean & Jhené Aiko's New Project, ‘TWENTY88′

It has arrived.


LIFUL 2016 Spring/Summer 'Out of the Room' Editorial
Fashion

LIFUL 2016 Spring/Summer 'Out of the Room' Editorial

The label goes outdoors for this photo set.

'24H LOS ANGELES' Art Book by Karl Hab
Arts

'24H LOS ANGELES' Art Book by Karl Hab

Featuring an introduction by Daniel Arsham.

IKEA to Start Selling Limited Edition Fine Art
Arts

IKEA to Start Selling Limited Edition Fine Art

Featuring works by Rankin, Jill Greenberg and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.