Introducing YEEZYBEAST, Our Most Ambitious Expansion Yet

Kanye West. A mover, a shaker, and the very definition of visionary, this lynchpin of our culture has empowered and thoroughly transformed every realm he has deigned worthy of his attention. In the process, Kanye’s far-sighted creative ventures – in the form of his genre-defining music and Yeezy fashion and sneaker line for adidas Originals — have upended staid norms in the music, fashion and footwear industries, utterly redefining what it means to be a hypebeast today. To celebrate the latest milestone in Kanye’s illustrious career — where The Life of Pablo was streamed a whopping 250 million times in 10 days — we at HYPEBEAST have decided that the time is ripe to launch a new editorial vertical dedicated to the man, the myth, the legend.

We are proud to introduce YEEZYBEAST, a standalone online platform where an independent and fully dedicated editorial staff will be tracking Kanye’s history-making moves around the clock. As a testament to Kanye’s staying power for many years to come, we will be providing extensive and exclusive coverage of every piece of news pertaining to Yeezus himself, whether it be a new incomprehensible tweet, another visit to IKEA to pick up a SVARTSJÖN toilet roll holder, or even bad fan renders of an impossible Yeezy Boost 750 colorway. You wanted it, you got it. Don’t wait a moment longer and head over to your new browser homepage now at YEEZYBEAST.