Gucci’s latest collection seeks to subtly push boundaries by reinterpreting its classic designs with unexpected updates. By reaching back into its archive, each ensemble was revived in a manner that allowed bygone eras to collide. A duffle bag and a pair of low-top sneakers bearing the brand’s signature GG print are upgraded with modern floral graphics inspired by 18th century Chinese tapestries. The iconic green and red web trim sees a contemporary revamp as it comes affixed to a ’70s-style suede bomber, along with a watch juxtaposed with a gold-embroidered bee. These unconventional design details complement sartorial mastery in this new men’s collection.
Set against a backdrop of vintage props evoking a strong, natural history presence, it’s clear that Gucci’s latest spring/summer lineup seeks to usher us into a lively, yet familiar future under the helm of Creative Director Alessandro Michele.
View the lookbook above and head over to Gucci to see more items from the collection.