Last week we reported that a Kylie Jenner x
Now, a new report from Nice Kicks confirms the deal has indeed been sealed thanks to a little visit to the PUMA booth at Agenda Las Vegas. Kylie will be joining current PUMA ambassador Rihanna, who’s been signed with the brand since December 2014, as a brand advocate that will entail a string of collaborative releases and campaigns. Official photoshoots have apparently already taken place.
UPDATE: Adam Petrick, Global Director of Brand and Marketing for PUMA has released an official statement on the news:
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA.”