Snow Peak's Lisa Yamai Wants Customers to Love the Great Outdoors

She also speaks on how market research includes actually camping with fans of the brand.

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For anyone who’s into the great outdoors, there’s a slew of brands and retailers that cater to their alfresco interests, but no outlet is as diehard and thought-out as Snow Peak. Picture a shop that not only caters to its nature-loving fans, but a store made by nature-lovers for nature-lovers, but with a certain sense of flair to everything. Inside Snow Peak’s newest SoHo NYC location, you’ll find the most necessary outerwear, the highest quality construction, and a sense that nothing is over-the-top — most of their Snow Peak-branded utensils, for example, utilize titanium construction and are made with the utmost care and attention to detail. The end result, hopefully, is a deeper understanding and a new level of love and respect for nature through its product design.

Check out the personal conversation with Lisa above, where she speaks on the brand’s history, its core values, how she views the outdoors and her experiences actually camping with customers and fans of Snow Peak.

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