How adidas Is Helping to Modernize the Ancient Chinese Tradition of Lion Dancing

Two worlds collide to save a thousand-year-old discipline from extinction.

12,022 Hypes 0 Comments

An integral component of the traditional culture of China, lion dancing is a discipline that is ingrained into the collective memories of successive generations of Chinese. With the recent Chinese New Year, streets throughout the country are enveloped in the ear-splitting drum and cymbal tracks performed to the explosive flurries of color of the lion’s papier-mâché and fabric bodies.

However, in China’s push to modernize in recent decades, many traditional practices have been threatened with extinction, lion dancing being no exception. In response, a small but vocal number of lion dance practitioners have helmed the push to bring lion dancing back to the forefront of the public imagination.

Among them, Jerry Keung of Hong Kong-based Keung’s Dragon & Lion Dance Team has led its rejuvenation among the city’s youth via a strategy of adaptation, not only campaigning for better training environments and hosting large exhibitions to increase public awareness, but also engaging in groundbreaking collaborations with the likes of adidas and A Bathing Ape to modernize the thousand-year-old art form’s image. We caught up with Keung in the video above to delve into the history of the discipline, as well as to find out what inroads are being made into its revitalization.

Those living in Hong Kong can check out performances by Keung’s Dragon & Lion Dance Team at a the free “The Blessing of Dragon and Lion” exhibition at Times Square, ongoing until February 28.

Read Full Article

What to Read Next

Hiroshi Sawada of HYPEBEANS on How to Make the Perfect Latte
Food & Beverage 

Hiroshi Sawada of HYPEBEANS on How to Make the Perfect Latte

Topped off with delicately drizzled art.

Behind the HYPE: The Surprising Beginnings of the Smiley Face Design
Design 

Behind the HYPE: The Surprising Beginnings of the Smiley Face Design

Recognized as one of the most universal symbols in the world.

Behind the HYPE: Chrome Hearts Is the Mysterious Lifestyle Brand Cosigned by A-Listers
Fashion 

Behind the HYPE: Chrome Hearts Is the Mysterious Lifestyle Brand Cosigned by A-Listers

The label’s meticulously hand-made jewelry, furniture and clothing are coveted by rappers and celebs.


Lance Fresh Is Bridging the Worlds of Sports, Fashion, Music and Tech
Sports 

Lance Fresh Is Bridging the Worlds of Sports, Fashion, Music and Tech

Presented by Samsung
The sports personality took to Chicago to capture ASW through the lens of the new Samsung Galaxy Z Flip.

Quartz Debuts a New Mobile News App That Texts You All Day
Tech

Quartz Debuts a New Mobile News App That Texts You All Day

Typing…

Jay Rock is Badly Injured in a Motorcycle Accident
Music 

Jay Rock is Badly Injured in a Motorcycle Accident

Revealed by Anthony “Top Dawg” Tiffith.

MSGM Will Ban Social Media at Its Forthcoming Fashion Show
Fashion

MSGM Will Ban Social Media at Its Forthcoming Fashion Show

“Put back your phones.”

Watch Justin Bieber & Jack U Perform "Love Yourself" & "Where Are U Now" at the GRAMMYs
Music 

Watch Justin Bieber & Jack U Perform "Love Yourself" & "Where Are U Now" at the GRAMMYs

Skrillex on the guitar and Diplo on the drums.

Jimmy Kimmel's Mean Tweets Takes on Musicians Again
Entertainment

Jimmy Kimmel's Mean Tweets Takes on Musicians Again

Featuring Drake, Common, Wiz Khalifa and more of your favorite artists.


Watch Kendrick Lamar's Phenomenal Performance at the 2016 GRAMMYs
Music 

Watch Kendrick Lamar's Phenomenal Performance at the 2016 GRAMMYs

King Kendrick takes “The Blacker The Berry” and “Alright” to the next level, and drops new song, “Untitled 3.”

9GAG's Hong Kong Office Brings The Outside In
Design

9GAG's Hong Kong Office Brings The Outside In

With much-needed nature-inspired decor.

Rihanna Cancelled GRAMMY Performance Due to Bronchitis
Music 

Rihanna Cancelled GRAMMY Performance Due to Bronchitis

Get well soon.

A$AP Rocky Brings A$AP Yams' Mom as His GRAMMY Date
Music 

A$AP Rocky Brings A$AP Yams' Mom as His GRAMMY Date

She was excited to see The Weeknd.

 C.E Drops Some Exclusive Gear for BEAUTY&YOUTH UNITED ARROWS
Fashion

C.E Drops Some Exclusive Gear for BEAUTY&YOUTH UNITED ARROWS

Two Japanese forces unite.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.