Storvo's 2017 Summer Collection Pays Tribute to Brazil's Deep Roots

An homage to the country’s rich heritage.

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São Paulo’s streetwear label Storvo takes pride in being fully connected to Brazil’s rich culture. To that effect, the brand decided to call its 2017 summer collection “BRZLN ROOTS” — the range pays homage to the country’s past with impactful graphics that tell a poignant story. According to the imprint, “BRZLN ROOTS is a sociocultural journey that travels through sugarcane plantations, continues on to Brazilian folklore, passes by popular festivals and baroque prophets, dives into the art of the Athos Bulcão and Cobogós tiles, highlights the tree responsible for the name of our country and pays homage to our true natives.”

The ensemble of tees, shorts, tops, and accessories showcase historic patterns and imagery that some of the country’s citizens may recognize from their upbringing. All-in-all, the collection fuses old and new to deliver powerful messages.

Storvo’s “BRZLN ROOTS” collection is available now at its online store.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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