adidas Originals took over the streets of Miami this past Wednesday during Art Basel 2016 to hand out approximately 1,000 pairs of a super exclusive EQT Support ADV. Although pegged as a “grab and go” product drop, this Art Basel exclusive giveaway can very well be described as a rebellious art installation. A throng of reflective-clad models were sprawled throughout various, unnamed locations in South Beach to hand out a pair to fortunate passersby. All in all, the spontaneous event was to pay homage to the iconic EQT silhouette and to bolster excitement for The Three Stripes’ first ever #TLKS presentation that was held this past Thursday, December 1. The global talks series was helmed by Surface Magazine EIC Spencer Bailey alongside featured guest speakers Pusha T, Adwoa Aboah and Ben Jones.
Take a look at the invasive public seeding above and get a closer look at the futuristic iteration here.
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.