PLEASURES Pays Homage to Elvis Presley in Its 2017 Winter Capsule

The “King of Rock ‘n’ Roll” gets a streetwear nod.

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Trailing closely behind its recent partnership with OKOKOK, Los Angeles streetwear imprint, PLEASURES, has just unveiled a special capsule for 2017 winter — the latest range pays tribute to legendary American singer, Elvis Presley. Graphics of “The King” are emblazoned on a plethora of soft goods, including T-shirts, polos, bowler shirts and hoodies. Notable garbs span the black long-sleeve T-shirt featuring the “Millions Mourn Presley” text as well as the blush-pink hoodie featuring a cut-out photo of Presley.

Take a look at the visuals above that were shot by Kenneth Capello. You can purchase select pieces now at pleasurenow.com.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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