The Sharpest Looks from Milan's Nike Air Max 97 "Silver" Launch Party
How the locals wear “La Silver.”
With December’s relaunch of the Nike Air Max 97 “Silver” comes the rebirth of an Italian streetwear icon. Its reflective silver silhouette may have made waves around the world but the colorway truly revolutionized a nation previously shackled by a conservative outlook on fashion — changing the way that Italians perceived sneakers. Its futuristic aesthetic transcended the nation’s predominant subcultures, including hip-hop, techno and house, while its versatile silver colorway worked well with the Italians’ strong sense of style.
Therefore, Milan made a fitting location for Monday’s “Future Forward” relaunch party which saw the city’s sneaker aficionados make their way to the imposing Teatro Vetra for a high-profile series of performances from local hip-hop acts as well as UK grime artist Skepta. While attendees lined up outside, we captured some of the evening’s sharpest dressers, who paired the Nike Air Max 97 with everything from skiwear to streetwear staples. With the relaunched Nike Air Max 97 “Silver” hitting stores in Italy on December 2, and the rest of western Europe on December 14, the iconic model looks set to win over a new generation of fans. For more information visit Nike’s website here.
- Photographer
- Luca Ava/HYPEBEAST
