Lil Yachty: "I’m More Than an Artist. I'm a Brand"

“I don’t rap about drinking or smoking, ever, because I don’t do it. I don’t rap about anything I don’t do.”

Music
4,661 Hypes 0 Comments

With attacks coming in at from every direction, headline-dominating artist Lil Yachty sat down with The New York Times for a new interview. Speaking to Joe Coscarelli for a feature on his come-up, Yachty opens up about his musical and fashion inspirations, his current approach, going “viral,” and more. His father and his industry-veteran manager Coach K also recall specific, unique experiences with Yachty, with the latter comparing his first meeting with Yachty to encountering Marilyn Manson for the first time. “You’ve got this freakish look, but he’s not scared of who he is,” Coach K explains. “He’s wearing it with pride. Instantly I said, ‘This is it.’”

As two choice quotes from the interview reveal, Yachty also appears to already have plans for his career’s future:

I always knew I was going to be something … I didn’t know what … I’m not a rapper, I’m an artist. And I’m more than an artist. I’m a brand.”

“Rappers don’t have endorsements because of their images … Endorsement money is huge … And I care about my character … I don’t rap about drinking or smoking, ever, because I don’t do it. I don’t rap about anything I don’t do.”

Besides the insightful Q&A session, Yachty also took part in an Alex Tudela-styled photoshoot for The New York Times. For his exclusive NYT editorial, the “1 Night” crooner was dressed in everything from Maison Margiela to the COMME des GARÇONS HOMME Plus x Nike Dunk High. You can view part of the aforementioned editorial in the gallery above, and check out the entire NYT piece here.

Read Full Article
Source
New York Times
Photographer
Clement Pascal / New York Times

What to Read Next

OVO Reveals the Location of Its NYC Flagship Store
Fashion

OVO Reveals the Location of Its NYC Flagship Store

Get your camp gear ready.

Watch This Grown Man Try to Take Stephen Curry's Signed Sneakers From a Kid
Sports

Watch This Grown Man Try to Take Stephen Curry's Signed Sneakers From a Kid

Some people are just the worst.

Shia LaBeouf Says Soulja Boy Is a 'Sweetheart' After He Asks For A Film Role
Entertainment

Shia LaBeouf Says Soulja Boy Is a 'Sweetheart' After He Asks For A Film Role

Has the feud ended?


The 'Mad Max' Inspired Highs and Lows x adidas EQT Support 93 "Interceptor" Drops Stateside
Footwear

The 'Mad Max' Inspired Highs and Lows x adidas EQT Support 93 "Interceptor" Drops Stateside

Making its way from Australia today.

Kendrick Lamar and J. Cole Collaborative Album Exists, Says Ab-Soul
Music

Kendrick Lamar and J. Cole Collaborative Album Exists, Says Ab-Soul

“They been working on that motherfucker for awhile”

The Vans Old Skool Gets a Winter Makeover From size?
Footwear

The Vans Old Skool Gets a Winter Makeover From size?

Wool uppers will ensure your feet stay warm all winter.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.