Concepts Blacks out the Reebok Instapump Fury
Reflective silver branding hits an otherwise all-black look.

Fresh off of its first-ever collaboration with Dr. Martens, Concepts is continuing its 20th anniversary celebration by teaming up with Reebok for a brand new take on the tried-and-true Instapump Fury. Opting for a decidedly of-the-moment look, the kicks run with an all-black aesthetic that couples premium molded leather with the silhouette’s prototypical neoprene air bladder. Adding a dash of contrast to the otherwise all-black look, Concepts’ interlocking “CC” logo appears in reflective 3M along the heel while the Pump call-out and Reebok branding are done up in metallic silver.
Look for the kicks to be available — perhaps alongside the custom boxing gloves and baseball bat pictured above — in-store and online come Saturday, December 17. Ahead of that drop date, though, will be an opportunity to pick up the kicks in-store at Concepts’ Cambridge and New York flagships on Friday, December 16. Stay tuned to both Twitter and Instagram for details.