colette Taps Mad Paris for A "Who Cares" Edition of the Rolex Milgauss

“I’m already late.”

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Storied Parisian boutique colette is following up its Snoopy-featured Datejust from Bamford Watch Department with yet another collaborative Rolex, this time tapping Mad Paris for a whimsical take on the Milgauss. Billed as the “Who Cares” edition, the quirky timepiece couples a stainless steel case and bracelet with a custom face marked by “Who cares, I’m already late” text and a haphazard jumble of numbers — all of which are done up in colette’s signature shade of blue, as are the hands and Rolex crown logo.

Finished with a co-branded case back and limited to just five individually numbered pieces, the “Who Cares” take on the Milgauss is available in-store and online now for $18,200 USD.

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