The Norse Projects 2017 Pre-Spring Range Perfectly Embodies Timeless Refinement

Uncomplicated, tried-and-true staples.

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Norse Projects continues its reign as one of menswear’s trusted purveyors of timeless staples. In this new 2017 pre-spring editorial, the Scandinavian imprint recalls some of its classic pieces such as the Thor mac coat, which is now updated with highly-detailed finishes and details. Other products in the range also include sweaters, trousers, overshirts and scarves — all are given the luxurious touches the brand is known for, so expect premium fabrics such as cashmere, quality wool and brushed cottons in the mix.

View the lookbook above and let us know your thoughts.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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