Here's Your Chance to Take a VR Tour of a 325-Year-Old Distillery in the Netherlands

The experience also includes a virtual journey through Schiedam and a mixology demonstration.

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Bringing together tradition and cutting-edge technology, Ketel One Vodka is offering the chance to take a virtual reality tour of its 325-year-old Nolet Family Distillery in Schiedam, Holland. Building on its reputation for innovation, Ketel One Virtual Reality allows viewers to take an interactive tour of the storied distillery, as well as step outside the distillery walls, to explore the local surroundings. For those looking to up their skills in the bartending department, the VR experience also offers a cocktail demonstration narrated by Master Mixologist Dale DeGroff.

More than 80,000 limited-edition virtual reality viewers will be packaged with Ketel One Vodka throughout the holiday season at liquor stores nationwide and, when paired with your phone, will offer 360-degree views across various environments. Check it out for yourself at vr.ketelone.com.

ketel one limited edition virtual reality viewer

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Presented by Ketel One Vodka
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Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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