Newest adidas Flagship Location to Introduce UltraBOOST Customization

adidas aims to take over NYC.

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Footwear
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adidas will soon welcome a new flagship location within the heart of New York City. The space will be located on the corner of 5th Ave and 46th Street and gains its design inspiration from a notable high school stadium hosting four stories within its 45,000-square-foot space. In celebration of its opening, the Three Stripes will be launching an impressive selection of new footwear. Kicking things off, adidas will officially introduce its popular miadidas customization feature for the first time using the UltraBOOST model as the canvas, exclusive to the new location. The options will be made available in a limited number on its opening day with NYC-influenced color options.

Adding more fuel to the fire, James Harden’s first signature shoe in the Harden Vol. 1 will also release a little earlier than its expected launch date in limited quantities. adidas fans can also look forward to the highly anticipated “Triple Black” UltraBOOST (following the traditional adidas Confirmed App procedure), as well as the UltraBOOST Uncaged Parley model.

adidas enthusiasts can look forward to the location officially cutting its ribbons on December 1. Stay tuned for additional news regarding the new flagship.

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