Nike Brings Back the Silver Air Max 97 Exclusively in Italy

On the eve of the silhouette’s 20th anniversary.

Nike Air Max 97 Silver Bullet Italian Reissue
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Nike Air Max 97 Silver Bullet Italian Reissue
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Nike Air Max 97 Silver Bullet Italian Reissue
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Nike Air Max 97 Silver Bullet Italian Reissue
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Nike Air Max 97 Silver Bullet Italian Reissue
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To celebrate its 20th anniversary, Nike is giving the Air Max 97 “Silver Bullet” its first retro since 2012. The silhouette’s silver colorway, designed by Christian Tresser, was inspired by the Japanese bullet train and was the first Nike shoe to feature a full-length Air unit along its sole, marking a landmark moment in both Nike Air technology and sneaker design as a whole. The Silver Bullet was particularly popular in Italy, and so the sportswear giant has decided to give the shoe an exclusive Italian re-release on the occasion of its anniversary, complete with tricolor details on the tongue and heel.

The Air Max 97 will be sold in select Italian stores on October 5, including at Slam Jam, NikeLab ST18, Excelsior and One Block Down in Milan, Holypop in Rome and LuisaViaRoma in Florence.

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