Under Armour Creates Ultimate 3-In-1 Tech Fitness Package
The HealthBox is here to inspire your 2016 workout goals.
With the release of the HealthBox, Under Armour is the latest brand to merge human performance with technology. The $400 USD HealthBox kit offers a scale, an activity tracker band (as previously revealed in March), and a heart rate chest strap. However, the price tag pales in comparison to the $700 million USD Under Armour spent to develop the trio in collaboration with HTC. The result is a packaged deal designed to turn human fitness performance into a lifestyle. It’s seamlessly integrated and all connected under a dashboard, Under Armour’s mobile fitness app Record. The HealthBox is available for pre-order now at Under Armour.
