Herschel Supply for Hudson’s Bay Company 2016 Collection

HBC brings its signature motif to Herschel’s bags.

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Fashion
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Incorporated back in 1670 and holding the distinction of North America’s oldest company, Hudson’s Bay has teamed up with fellow Canadians Herschel Supply Co. to introduce a brand new collab to kick off 2016. Taking cues from the signature HBC’s Point Blanket (a design that’s endured since 1800), the range employs the colorful look throughout as each piece comes in a familiar off-white hue with multicolored stripe decorations — not to mention premium finishes like vegetable-tanned leather, blue chambray lining and custom branding. Featuring Herschel’s Heritage and Little America backpacks alongside the Chapter travel kit, Novel weekender, and two kids pieces (a scaled-down Heritage and Pop Quiz lunch box), the collaborative drop is due out February 16 at Hudson’s Bay stores and thebay.com.

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