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Backstage at Gosha Rubchinskiy’s 2016 Fall/Winter Show Reveals New Reebok Collaboration

The designer’s much lauded “PACCBET” slogan marks its return.

Having rapidly ascended the contemporary fashion ladder to worldwide recognition, Russian designer Gosha Rubchinskiy has become a household name in just a matter of years, with each collaboration and subsequent collection proving to be of great success. Mimicking dated sports attire and various politically-inspired insignias, Gosha Rubchinskiy’s latest “Save and Survive” fashion show at Paris’s Théâtre des Bouffes du Nord revealed a potentially new Reebok collaboration. Exactly when the shoe is scheduled to release is yet unknown, but according to the backstage images above, a Reebok Workout Plus is in the works with a high-top model also circulating the internet. In spite of retaining the silhouette’s sport-like form, Gosha has switched out the classic “Reebok” panel embroidery for his much lauded “PACCBET” slogan. Stay tuned for more information on the development of this potential release and enjoy a selection of backstage images above.

PhotographerChloé Le Drezen
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