Jeweller to the stars and original sneakerhead Ben “Baller” Yang has always crafted his image around extravagance and a confrontational brand of exhibitionism – indeed, his Essentials have gone down in HYPEBEAST lore as one of our most commented posts of all time. Since the founding of Baller’s IFANDCO jewelry brand in 2004 however, men’s fashion has moved beyond its teenage years, maturing into something pared-back, eschewing the attention-demanding graphics and logos of 10 years ago with quiet patterns, tailored cuts, and an attention to detail that in some cases matches the same degree found in traditional suit-making. In the same theme, if the first half of Baller’s life was represented by the unrestrained ostentation of IFANDCO, his next venture will define him in the complete opposite direction, in the form of Superism.
Yang has created a label of premium essentials in rarefied materials that “exists in the transitional space of youth to adulthood and serves to fill a void between casual and well dressed.” The lack of any ornamentation on Superism’s pieces, which include a suede bomber jacket, brushed slim chinos, and an elongated terry crewneck, may seem like an about-turn from the outspoken designer, but in fact the project had been under development for 10 years. “It’s a long time coming and overdue, and I don’t think it’s too late [for me to start a clothing brand]. I feel like if I waited any longer, I would’ve passed my mark.”