Apple Focuses on Apps in a New Apple TV Commercial

“The Future of TV is Apps.”

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Apple released a new Apple TV commercial earlier in the week, shining the spotlight on the extensive array of applications available for download via the device’s store. The latest clip in its ”The Future of Television” campaign offers up a glimpse of the interactive entertainment, lifestyle and shopping services that can be accessed right from your television. Whereas the previous commercial focused more on the content itself, this new one seems to be showcasing the convenience aspect, in addition to the potential for the Apple TV as a gaming platform. Stay tuned for the latest updates on the Apple TV.

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