The Holiday Sneaker Sales Numbers Are In...
And guess who came out on top.
The holiday season has long been known for unprecedented shopping frenzy, and those looking for gifts definitely didn’t overlook footwear. The numbers from Christmas sales are in — and it’s up for many of our household sportswear names. Under Armour saw a whopping spike of 98.9 percent in footwear sales compared to 2014’s holiday season, while Nike saw a more modest rise with 18.6 percent. The Swoosh’s basketball department saw a 19.8 percent increase gain from a year earlier, and unsurprisingly, the best-selling shoe in the entire footwear category belonged to the Jordan Retro 8 Chrome. Even Sketchers saw a 5 percent increase compared to last year’s holiday shopping period, which is good news for the brand even though it’s just been hit with a lawsuit from the Swoosh.
However, adidas continues its decline, marking a 7.7 percent drop in athletic-footwear sales. Despite this, general adidas sales were up 4.5 percent. Perhaps everyone was out there waiting for the “Oxford Tan” Yeezys.
