With wearables set to become even more popular in 2016, Intel has announced it is jumping into the increasingly competitive smartwatch market at today’s CES keynote. The company’s CEO Brian Krzanich revealed the tech giant signed a deal with New Balance to produce an Android Wear-running device that will be available for purchase this holiday season. According to a report on Engadget, this is the first of many collaborative projects under the sportswear manufacturer’s newly formed ”Digital Sport” division which will focus on developing wearable, embedded and analytic technologies for athletes. Krzanich was also seen rocking a pair of New Balance sneakers with 3D-printed soles that were crafted to his feet using Intel’s RealSense camera technology. Stay tuned for more information on this new-found partnership.
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