A First Look at the Balmain x H&M Collection

‘British GQ’ sits down with Olivier Rousteing and offers up a preview of the Balmain x H&M collection.

By
Fashion
40,479 Hypes 0 Comments

Thanks to the October 2015 issue of British GQ, we have our first look at the highly anticipated Balmain x H&M collection. Within the issue, 29-year-old Balmain creative director and French designer Olivier Rousteing delves into “his first venture onto the high street” while the magazine offers up a look at the likes of the outerwear, shirts, jeans, trainers and bags fans can expect to find in the collection — yet another perfect fusion of a luxury aesthetic and affordable pricing. Says Rousteing in the magazine:

When they first came to me late last year to ask Balmain to be involved in this collaboration I was so pleased. I love H&M and I love its vision. I couldn’t say no. I still wear H&M and I just love its global nature and the vision it brings to the world, and I think it is great to mix my vision with their huge global platform… Balmain is super-expensive so it was really a challenge. The H&M team knew this, too, but they knew what they were going for. They wanted the luxury, they wanted the sharpness of the jackets. The challenge was to make it affordable, so we changed the fabrics and techniques. We did a little less embroidery. It was a compromise but we made certain the quality was still there. It wasn’t easy for me and it wasn’t easy for them, but I think we should be proud of the result. I know there are people that love Balmain but who can’t afford it. Maybe they will never be able to afford it but now for once in their life they can have a piece of me.

The full story can be found over at British GQ‘s website. The Rousteing-designed Balmain x H&M collection is due out both in select H&M stores and online November 5.

Read Full Article

What to Read Next

Watch Hillary Clinton Whip and Nae Nae on 'Ellen'
Music 

Watch Hillary Clinton Whip and Nae Nae on 'Ellen'

She also addresses Kanye West’s bid for presidency.

Banksy Covers the 2015 October Issue of 'Juxtapoz'
Arts

Banksy Covers the 2015 October Issue of 'Juxtapoz'

‘Juxtapoz’ lands an interview with the elusive street artist.

Nike Air Trainer 1 Mid "Corduroy"
Footwear

Nike Air Trainer 1 Mid "Corduroy"

Corduroy hits the mid-top retro crosstrainer.


Grace Jones Criticizes Rihanna, Miley Cyrus, Kanye West and More
Music 

Grace Jones Criticizes Rihanna, Miley Cyrus, Kanye West and More

“I cannot be like them – except to the extent that they are already being like me.”

KITH Classics Mercer III Program Lookbook
Fashion

KITH Classics Mercer III Program Lookbook

The progression of comfort.

The Ralph Lauren 867 Square Model Is the Real Deal
Fashion

The Ralph Lauren 867 Square Model Is the Real Deal

Ralph Lauren’s passion in full form.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.