Premier x New Balance M998 "PRMR"

New Balance celebrate’s Michigan’s automotive heritage with a new collaboration.

Footwear
19,464 Hypes 0 Comments

Celebrating the heartland’s automotive heritage, here New Balance taps the expertise of Grand Rapids-based skate-street retailer Premier for a new collaboration on the classic M998 silhouette. The 998 “PRMR” is a tribute to early automobiles, and makes particular nod to Ford’s Model T – widely revered as the car that democratized car buying in the early 20th century. The sneaker’s upper is executed with a combination of black and gold suede, with the toe box executed in gold to represent the luxurious metal grill of the car. At the interior, a printed insole mimics popular quilted leather seating, while elsewhere the shoe is finished off by a dope black midsole and white outsole. A clever key-shaped hang tag details this release, which will be available in-store and online at Premier beginning August 22. A wider release to select retailers will hit the streets beginning on September 5.

Read Full Article

What to Read Next

New Balance Drops All-White M991TW With ABZORB Midsole
Footwear

New Balance Drops All-White M991TW With ABZORB Midsole

The classic 991 silhouette is dressed in an all-white leather upper.

New Balance's 550 "White/Gray" Is Being Restocked
Footwear

New Balance's 550 "White/Gray" Is Being Restocked

Courtesy of Asphalt Gold.

Check Out New Balance’s Forthcoming 2002r Lineup
Footwear

Check Out New Balance’s Forthcoming 2002r Lineup

Featuring four rich colorways.


New Balance's 550 "UNC" and "Syracuse" Colorways Are Restocking
Footwear

New Balance's 550 "UNC" and "Syracuse" Colorways Are Restocking

Coming to Asphalt Gold imminently.

Deerhunter Announces Album and Shares New Song With Music Video
Music 

Deerhunter Announces Album and Shares New Song With Music Video

Over two years since the release of their last album Monomania, Deerhunter have announced a new

Chris Harris Takes the Aston Martin Vantage GT12 for a Spin
Automotive

Chris Harris Takes the Aston Martin Vantage GT12 for a Spin

The British automotive journalist takes the highly-limited supercar for yet another spin.

How to Get the Best Retailers to Stock Your Brand: Part 2
Fashion

How to Get the Best Retailers to Stock Your Brand: Part 2

Are you an up-and-coming brand aspiring to be stocked at retailers such as colette, Union and more?

Danger Mouse Is Working With Adele and Red Hot Chili Peppers
Music 

Danger Mouse Is Working With Adele and Red Hot Chili Peppers

In recent years, New York producer Danger Mouse has been associating himself with big-name artists.

thisisneverthat 2015 Fall/Winter "DUB SIDE" Video Lookbook
Fashion

thisisneverthat 2015 Fall/Winter "DUB SIDE" Video Lookbook

Lo-fi and psychedelic touches brought to you by the burgeoning Korean label.


Fetty Wap Announces Tentative Release Date of Debut Album
Music 

Fetty Wap Announces Tentative Release Date of Debut Album

Fetty Wap has been having a great 2015 so far, and he’s looking to end the year off just as well

An Avatar-Themed "Pandora" Park Is Set to Open at Disney World in 2017
Entertainment

An Avatar-Themed "Pandora" Park Is Set to Open at Disney World in 2017

Complete with a Banshee ride that is so advanced, you’ll literally feel like you’re flying.

Master P Announces Biographical Film 'Ice Cream Man: King of the South'
Entertainment

Master P Announces Biographical Film 'Ice Cream Man: King of the South'

Coming 2016.

A Visual Recap of the 2015 Pebble Beach Concours D'Elegance
Automotive

A Visual Recap of the 2015 Pebble Beach Concours D'Elegance

A vintage car lover’s wet dream.

Supreme 2015 Fall/Winter Accessories Collection
Fashion

Supreme 2015 Fall/Winter Accessories Collection

Ski goggles, meditation balls, waist bags, crowbars and more from the NY brand.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.