Michael Jordan Introduces Jordan Brand's Latest Store via Snapchat

Jordan Brand introduces Station 23 via the social media platform.

Fashion
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In lieu of the usual press conference or press release, Jordan Brand opted to take to Snapchat yesterday to introduce its latest retail endeavor. Introduced by Michael Jordan himself via the brand’s Jumpman23 handle, the new flagship will be dubbed Station 23 and will be located in His Airness’ old stomping grounds of Chicago at 32 South State Street. Additional details remain scant, so stay tuned for more info regarding the space and its grand opening.

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