James Harden Officially Signs With adidas Basketball

The Beard officially joins adidas Basketball in a landmark deal.

Sports
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Initially hinted at earlier in the month, the rumors surrounding superstar shooting guard James Harden and adidas Basketball have been officially confirmed. In a deal noted to be worth something to the tune of $200 million USD, Harden will receive the elite package deal from the Three Stripes, which includes a signature collection, intensive product design involvement and of course, an integral role in basketball marketing. The Rockets guard has jumped on team Three Stripes for an indeterminate amount of time – described in the release as “long-term” – meaning he will likely represent one of the more pivotal athletes. Interesting to note that while Nike indeed has prominent athletes on its program, the next generation of superstars in the NBA with a unique style is definitely represented by adidas’s perpetually-burgeoning program. Stay tuned for more releases in the future as Harden will officially begin his involvement on October 1.

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