Apple Music "Discovery" Commercial

Apple’s streaming music platform touts the discovery of new artists.

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Music
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Just a few short weeks after launching its “Discovery” campaign with advertisements across the world, Apple Music has introduced the campaign’s first commercials. Featuring artists like Leon Bridges, Flo Morrissey, Kygo, James Bay, Flying Lotus, Shamir, and Ibeyi, the stylish black-and-white 60-second piece does well to highlight the streaming platform’s “Connect” feature and is narrated by Nine Inch Nails creator — and Apple Music collaborator — Trent Reznor:

Music has never had a bigger place in our lives. To have access to nearly all the music in world at our fingertips is remarkable. And yet, there needs to be a place where artists and fans can discover one another. Where the entire experience, from playlists to radio to new releases, is powered by people who live and breathe music. A place that brings you the artists you love, as well as the artists you’re about to love. That kind of place would be pretty great. And that’s what we set out to do with Apple Music.

The commercial then closes with the tagline “All the artist you love and are about to love. All in one place.”

You can check out the “Discovery” commercial above while shorter 30-second pieces featuring James Bay and Kygo can be seen over on YouTube.

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