MADNESS x NEIGHBORHOOD 2015 Fall Editorial by honeyee
From the minds of Shawn Yue and Shinsuke Takizawa.
Hong Kong actor Shawn Yue recently collaborated his label MADNESS with Japanese streetwear brand NEIGHBORHOOD for the upcoming Fall 2015 season. Here, lifestyle magazine honeyee gives us a closer look into the styling of the HK-JPN partnership with a coordinated editorial. The two brands have created a military-themed aesthetic with bold typography and fairly minimalistic graphics across t-shirts, sweats, bottoms and a fall blouson jacket. NEIGHBORHOOD’s ethos “Built To Outlast Them All” is nicely complemented with “Madness Breed Madness” in a dual tagline that simply works together. The collection will first release at the renewal opening of NEIGHBORHOOD inside the Hankyu Men’s department store in Osaka, Japan on July 25.
