MADNESS x NEIGHBORHOOD 2015 Fall Editorial by honeyee

From the minds of Shawn Yue and Shinsuke Takizawa.

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Hong Kong actor Shawn Yue recently collaborated his label MADNESS with Japanese streetwear brand NEIGHBORHOOD for the upcoming Fall 2015 season. Here, lifestyle magazine honeyee gives us a closer look into the styling of the HK-JPN partnership with a coordinated editorial. The two brands have created a military-themed aesthetic with bold typography and fairly minimalistic graphics across t-shirts, sweats, bottoms and a fall blouson jacket. NEIGHBORHOOD’s ethos “Built To Outlast Them All” is nicely complemented with “Madness Breed Madness” in a dual tagline that simply works together. The collection will first release at the renewal opening of NEIGHBORHOOD inside the Hankyu Men’s department store in Osaka, Japan on July 25.

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