MADNESS

MADNESS (MDNS) is an independent label conceptualised and founded by Shawn Yue, in 2014. Shawn also founded COMMON SENSE (CMSS). The label was created as a platform to share his personal fashion and lifestyle preferences. MADNESS’s collections tend to display a consistent minimalistic style with careful attention to detail and use of quality materials.

STUDIOUS and MADNESS Reconnect For Second Exclusive Release
Fashion

STUDIOUS and MADNESS Reconnect For Second Exclusive Release

Marking the grand opening of STUDIOUS TOKYO Beijing.

STUDIOUS Taps Kosuke Kawamura and MADNESS for Graphic-Focused Collab
Fashion

STUDIOUS Taps Kosuke Kawamura and MADNESS for Graphic-Focused Collab

The latest from Shawn Yue’s label and the Japanese artist.

A Closer Look at MADNESS's Military-Inspired New Balance 327 Collaboration
Footwear 

A Closer Look at MADNESS's Military-Inspired New Balance 327 Collaboration

Arriving in a trio of colorways.

Shawn Yue Teases Final MADNESS New Balance 327 Collab
Footwear

Shawn Yue Teases Final MADNESS New Balance 327 Collab

Three military-inspired colorways.

MADNESS Reworks Teva's Strap-Heavy HURRICANE XLT2 Sandal
Footwear

MADNESS Reworks Teva's Strap-Heavy HURRICANE XLT2 Sandal

Monochrome with a hint of neon green.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Dior, NOAH and more.

MADNESS & Watch Experimental Unit Link for Vintage Timepiece Capsule
Fashion

MADNESS & Watch Experimental Unit Link for Vintage Timepiece Capsule

Available for pre-order for a limited time.

MADNESS Teases Upcoming Collaboration With Watch Experimental Unit
Fashion

MADNESS Teases Upcoming Collaboration With Watch Experimental Unit

Centered around interesting weathering.

MADNESS Gears up for Collaborative New Balance M990MD2 Release
Footwear

MADNESS Gears up for Collaborative New Balance M990MD2 Release

Military mixed with ’90s flair.

eye_C Releases Its First Physical Print Edition Magazine for SS19
Fashion

eye_C Releases Its First Physical Print Edition Magazine for SS19

Titled “Inventory Control.”

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