Baracuta and NEIGHBORHOOD Debut Collaboration Fronted by Goldie
The UK music pioneer smiles wide on the streets of East London.
London-based label Baracuta has become a king of collaboration. Through almost a century of experience, Baracuta has expanded its horizons by uniting with Aries, Mastermind, and Barbour in recent months, taking its strategy one step further by announcing its latest partnership with NEIGHBORHOOD.
The established Japanese label stamps its cultural emblems onto Baracuta’s insulating outerwear, taking to the streets of East London to present the campaign. 1990s British music pioneer Goldie fronts the campaign in Hoxton wearing quilted G9 Harrington and G4 jackets, collaborative crewnecks, and caps from the collection.
Baracuta’s quintessential G9 Harrington jacket has become its trademark, reimagined in all-black with embroidered rear branding while removing the umbrella back yoke and maintaining full Fraser Tartan lining. The NEIGHBORHOOD x Baracuta G4 Jacket shines bright with a green quilted shell featuring tiger patches and Japanese lettering honoring NEIGHBORHOOD’s Asian heritage. A six-panel cap and coordinating crewneck complete the collection with dual logos for a well-rounded look.
Take a closer look at the Baracuta x NEIGHBORHOOD collaboration in the gallery above. It will launch via both brands and select retailers on September 13.
