How Nike Lost Stephen Curry to Under Armour 2 Years Ago

As Stephen Curry adds another impressive accomplishment to his historic, young career with the acceptance of the 2015 NBA MVP award, former sponsor Nike reportedly passed on the Golden State Warriors all-star guard in 2013 when faced with the decision to renew Curry’s sponsorship contract. Endorsing Nike for the first four seasons of his career, Curry and his camp balked at Nike’s initial sponsorship renewal offer of $2.5 million USD per year, which reflected Nike’s uncertainty in Curry’s ability to sell signature shoes. Under Armour joined the bid for Curry with a larger offer and partnered with the all-star guard to produce his first signature shoe, the Curry One in what was been proven to be a risky, yet extremely rewarding decision for Under Armour.