MarketWatch.com is reporting that Jay Z is set to launch a “digital video program” entitled 40/40 Live. The program will be broadcast on Time Inc.’s new digital video platform, and will be apart of a roster of shows that MarketWatch says will feature “personality-driven series, powerful documentary programs and reality shows.” 40/40 Live is being created in conjunction with Jay Z’s Life + Times venture, with its content derived from “unfiltered conversation with personalities in sports, fame, music and more.” Jay Zs new Time Inc. show will be flimed at the rapper-mogul’s own 40/40 Club, and will be hosted by WNBA’s Skylar Diggins. Check out MarketWatch’s official rundown of the program below:
40/40 Live: JAY Z’s The 40/40 Club in Manhattan is the setting for this exciting new talk show. Produced in collaboration with JAY Z’s Life+Times and hosted by WNBA point guard Skylar Diggins, 40/40 Live blends the worlds of hip hop and sports celebrity to provide a fresh and unfiltered conversation around sports, fame, music and more. With the energy of this luxury sports bar as a backdrop and the rising talent of Skylar and her celebrity guests, 40/40 Live promises to be edgy, unpredictable and compelling.