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The Real Story Behind The Hundreds' Reebok “Coldwater” Pumps | Video

The Hundreds premieres a new video documenting the story behind its recent collaboration

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The Hundreds premieres a new video documenting the story behind its recent collaboration with Reebok. Featuring a young Bobby Hundreds looking at a magazine page of Reebok Pumps, the relationship between the two brands was established at a very young age. Fast forward to 2014 and the collaboration finally came to life, with the shoe retailing this past Black Friday at The Hundreds flagship locations.

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