Michael Jordan Set to Team Up with Bugs Bunny Once Again on "Hare Jordan" Campaign

Following their successful partnership over 23 years ago, Michael Jordan and Bugs Bunny are set to

By
Fashion
24,970 Hypes 0 Comments

Following their successful partnership over 23 years ago, Michael Jordan and Bugs Bunny are set to join forces once again. As part of Jordan Brand and the Air Jordan franchise’s 30th anniversary, Hare Jordan releases are slated for Spring 2015. Inspired by Michael Jordan’s continual “… inspiration and reference for how we run the Jordan Brand today,” according to Jordan Brand President Larry Miller, his greatness will lend his likeness in a new and fun way to pay homage to the game of basketball and the previous legacy that began in 1992. The original campaign hinged on Michael Jordan’s first championship that aired during that year’s Super Bowl and later took to the silver screen as part of Space Jam. No word yet on the actual products and activations surrounding this but stay tuned for more info. It’s almost certain the shoes seen on the poster above should factor into the campaign.

Read Full Article

What to Read Next

adidas Originals by Rita Ora "O-Ray" Pack
Fashion

adidas Originals by Rita Ora "O-Ray" Pack

Following up on a pop art-inspired “Super” pack, adidas Originals and Rita Ora continue their

New Jaguars, Range Rovers & Land Rovers to Appear in 007 Movie 'Spectre'
Automotive

New Jaguars, Range Rovers & Land Rovers to Appear in 007 Movie 'Spectre'

The 24th instalment of the James Bond franchise, Spectre, is set to be released later this year. As

POLL: Should Kanye West Host the GRAMMYs 2016?
Music 

POLL: Should Kanye West Host the GRAMMYs 2016?

Love him or not, Kanye West has become quite the icon over these years. From the onset of his


Singapore Restaurant Uses Autonomous Drone Waiters
Tech

Singapore Restaurant Uses Autonomous Drone Waiters

Drone workers may be a reality not too far off, as Singapore got its first taste of robotic waiters

Map Shows Each State's Favorite Artist
Music 

Map Shows Each State's Favorite Artist

There have been graphs that showed us the “favorite artists by state” in the U.S. before. However,

Sia – Elastic Heart (Clams Casino Remix)
Music 

Sia – Elastic Heart (Clams Casino Remix)

Clams Casino is finally back. After setting the stage ablaze yesterday at the GRAMMYs with a

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.