Houston Rockets' James Harden Stars in His First Ad With adidas

The life and times of ‘The Beard.’

Sports
18.1K 0 Comments
Save

After leaving Nike to transition to adidas, Houston Rockets’ James Harden is now one of the new faces of the three stripes. With an insane deal of $200 million over the span of 13 years, “The Beard” has recently debuted in one of adidas’s most recent ads. Part of the ‘Creators Never Follow’ series, follow Harden through his time on the court and personal life subsequently off the court as well. Watch the commercial above and let us know your thoughts.

Read Full Article

What to Read Next

James Harden's adidas Harden Vol. 10 Is Recast in "HarDenim"
Footwear

James Harden's adidas Harden Vol. 10 Is Recast in "HarDenim"

Featuring vintage denim-inspired details like Sashiko-style stitching and selvedge-esque heel tabs.

James Harden's Playoff Flex Is the Upcoming adidas Harden Vol. 10 "Clear Cyan"
Footwear

James Harden's Playoff Flex Is the Upcoming adidas Harden Vol. 10 "Clear Cyan"

Showcasing a glossy, bright aqua finish, the futuristic signature sneaker is gearing up for a highly anticipated Summer/Fall 2026 release.

The adidas Harden Vol. 10 "Supernova" Brings Neon Energy to the Court
Footwear

The adidas Harden Vol. 10 "Supernova" Brings Neon Energy to the Court

Swapping subtlety for space-age speed, this bold neon green colorway gives the sneaker a bold visual identity.


Streamer Ray Asianboy Secures Historic adidas Harden Vol. 10 "Ruei" PE
Footwear

Streamer Ray Asianboy Secures Historic adidas Harden Vol. 10 "Ruei" PE

The vibrant pink Player Exclusive marks an unprecedented crossover between streaming culture and signature basketball performance.

Kid Cudi Cancels His Tour
Music

Kid Cudi Cancels His Tour

Sh*t happens.

Nike Air Max 1 "The 6" Is Toronto's Hottest Tribute Sneaker
Footwear

Nike Air Max 1 "The 6" Is Toronto's Hottest Tribute Sneaker

With details including The Northern Lights and CN Tower.

Gigi Hadid Blows Kisses to the Camera for 'LOVE Magazine'
Art

Gigi Hadid Blows Kisses to the Camera for 'LOVE Magazine'

So much sweeter than a piece of chocolate.

GTA 'Red Lips' (Skrillex Remix) Music Video
Music

GTA 'Red Lips' (Skrillex Remix) Music Video

Unique entertainment via Skrillex & GTA.

Moonassi Takes November's Kitsuné Hot Stream Illustrations
Art

Moonassi Takes November's Kitsuné Hot Stream Illustrations

A new artist to complement new music, every month.

Karimoku x Medicom Toy Limited Edition Wooden 1000% Bearbrick
Design

Karimoku x Medicom Toy Limited Edition Wooden 1000% Bearbrick

A hand-crafted and surprisingly heavy take on the iconic figure.


Herzog & de Meuron Take the Task of Building 60,000-Seat Stadium for Chelsea
Design

Herzog & de Meuron Take the Task of Building 60,000-Seat Stadium for Chelsea

Inspired by its urban context to not be an eye-sore.

nendo x Protecta Celebrate 10 Years With New Luggage Collection
Fashion

nendo x Protecta Celebrate 10 Years With New Luggage Collection

Adding versatility to your travels.

15 Art Basel Miami Parties You Don't Want To Miss
Art

15 Art Basel Miami Parties You Don't Want To Miss

Headlining acts and parties hosted by A-Trak, A$AP Rocky, Wiz Khalifa, Virgil Abloh and more.

adidas Originals Micropacer OG
Footwear

adidas Originals Micropacer OG

The world’s first running shoe with a computer.

black crows Japan Exclusive "The Corpus" Collection
Fashion

black crows Japan Exclusive "The Corpus" Collection

Vintage and urban-inspired alpine essentials.

Future, Kid Cudi, A$AP Ferg, Earl Sweatshirt, Post Malone & More at BUKU 2016
Music

Future, Kid Cudi, A$AP Ferg, Earl Sweatshirt, Post Malone & More at BUKU 2016

Check out the stacked lineup here.

More ▾