Justin Bieber Is Releasing Visuals for Every Song on 'Purpose'

Every hour today.

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Justin Bieber‘s new album Purpose is making a serious impact on the industry every since it emerged online on Friday. The Canadian singer decided to put the momentum to good use and has started to unveil music videos/short films for every song from the follow-up to Bieber’s previous studio album Believe. Dubbed Purpose: The Movement, the collection has been curated by director Parris Goebel and is set to deliver clips every hour today. Below, you can see the first batch, including the Travi$ Scott-powered “No Sense” and “No Pressure” featuring Big Sean and expect the rest to drop throughout the rest of the day.

Justin Bieber – What Do You Mean?

Justin Bieber ft. Travi$ Scott – No Sense

Justin Bieber featuring Big Sean – No Pressure

Justin Bieber – Company

Justin Bieber – I’ll Show You

Justin Bieber – Love Yourself

Skrillex, Diplo, Justin Bieber – Where Are Ü Now

Justin Bieber ft. Halsey – The Feeling

Justin Bieber – Love Yourself

Justin Bieber – Children

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