Fallout 4's Release Affected PornHub Traffic
Idle hands are the devil’s playthings.
Bethesda Game Studios’ highly anticipated title Fallout 4 was released on November 10, spinning gamers and fans of the franchise into a frenzy. But the release saw some interesting results in an aspect that nobody anticipated. Adult entertainment site PornHub released statistics that showed a significant dip in traffic on the day of the release. The website offered a possible explanation as to why:
Compared to an average day, we saw a slight 5% increase in traffic among gamers in the early morning hours from 3-4 am. At this point we assume everyone’s download completed and the gaming commenced. Starting at 5am traffic began to drop, down as much as 10% from 7am till noon. In the afternoon traffic returned to normal, but after 6pm it dropped again when we assume that 9-5 workers arrived home and fired up their games. After midnight it seems like everyone finally took a break, and traffic jumped as high at 15% above daily norms.
